This advocacy strategy case describes the special challenges faced and techniques employed by a poor, minority (Mexican-American) neighborhood group seeking to draw public attention to its concern about the proposed siting of a state prison facility on its borders. The Mothers of East LA employ a variety of attention-getting publicity techniques to apparent great effect. It's not clear, however, whether it is public attention, political coalition-building or, ultimately, budget constraints at the state level, which pave the way for their victory. This case provides the basis for discussion of advocacy techniques, community organizing strategies and the position of non-affluent interest groups.